Commercial Christmas Light Installation in Aspen: A Betteridge Storefront Project

Aspen has a little bit of everything. Some visitors come for the skiing and four surrounding mountains, others for the views of Maroon Bells, mountain biking, or a stroll through downtown’s luxury shopping district.

As the Christmas season approaches, downtown Aspen takes on a different look. Storefronts get dressed up, holiday decorations go up, and businesses look for ways to make their windows stand out. Sometimes, a simple display is all it takes.

That’s exactly what we had in mind for a recent project at Betteridge on Durant Avenue.

Located near the Silver Queen Gondola and The Little Nell, Betteridge is known for its collection of luxury Swiss watches, including some timepieces valued at well over $250,000. Aspen Home Improvement was brought in to install approximately 60 linear feet of illuminated evergreen garland around the exterior storefront windows.

Building a Support System for the Garland

Hanging Christmas garland around a commercial storefront sounds pretty straightforward, but getting it to stay in place and look good takes a little planning.

Rather than simply attaching the greenery wherever possible, we built a lightweight support system using square steel tubing. Small semicircular rings were welded into position along the tubing to create secure attachment points.

We then fastened the garland to the rings using rigid plastic ties and worked the greenery around the supports to conceal the hardware.

The finished result looks like a continuous run of evergreen garland, without exposed tubing, attachment points, or visible plastic ties. The idea was to make the support system disappear and let the greenery and lights do the talking.

Keeping Electrical Cords Out of Sight

Of course, illuminated garland needs power. We used weather-rated extension cords and routed them discreetly to keep wiring out of public view and away from pedestrian traffic.

That’s particularly important in downtown Aspen, where sidewalks can get pretty busy during the holiday season. Between shoppers, visitors, and people stopping to look in storefront windows, the last thing you want is an extension cord creating a tripping hazard.

A Little Holiday Spirit in Downtown Aspen

Aspen attracts an interesting mix of people, from longtime locals and seasonal workers to international visitors, luxury shoppers, and social media influencers.

The luxury retail scene is certainly part of what makes downtown Aspen unique, especially during the holidays. But regardless of where someone comes from or what they’re shopping for, a little courtesy toward local workers, residents, and shared public spaces goes a long way.

Projects like this are a small part of keeping downtown looking its best during one of the busiest times of the year.

Small Commercial Projects Make a Difference

Not every commercial holiday lighting project needs to be an elaborate production. Sometimes a well-executed installation of illuminated garland around a storefront is enough to give a business a festive appearance without going overboard.

At Aspen Home Improvement, we handle a variety of specialized commercial projects throughout Aspen and the Roaring Fork Valley. From retail storefront improvements and seasonal decorations to general commercial maintenance and custom installations, we’re comfortable tackling the smaller jobs that don’t always fit into a larger contractor’s schedule.

For businesses considering commercial Christmas light installation in Aspen, CO, it’s worth thinking through the details before the decorations go up:

• How will the decorations be supported?
• Where will the electrical connections go?
• Would a timer be beneficial?
• How will the finished installation look from the street?

A relatively small project, but one that adds a little Christmas character to one of downtown Aspen’s well-known storefronts.

Commercial Holiday Lighting in Aspen

Need help with commercial holiday lighting or Christmas decorations in Aspen? Contact Aspen Home Improvement to discuss your storefront, retail space, or other seasonal installation needs.